Showing posts with label Investment. Show all posts
Showing posts with label Investment. Show all posts

Saturday, November 2, 2024

Real Estate Marketing Plan Template

Real Estate Marketing Plan Template

Hello, real estate professionals, how are you? In today’s competitive landscape, having a robust marketing plan is essential for standing out and achieving your business goals. A well-structured real estate marketing plan template serves as a roadmap, guiding you through the intricate process of identifying your target audience, crafting compelling messaging, and utilizing the right channels to reach potential clients. As you navigate this journey, remember that a solid marketing strategy can significantly enhance your visibility and effectiveness in the market. So, greetings once again, and please continue reading to discover how to craft an impactful marketing plan tailored to your needs.



Step-by-Step Guide to Creating a Marketing Plan

Creating a marketing plan involves several key steps that ensure a structured approach to achieving your business goals. First, conduct a thorough market analysis to understand your target audience and competitors. Next, define your marketing objectives, making them specific, measurable, achievable, relevant, and time-bound (SMART).

Following this, outline your marketing strategies, which may include digital marketing, social media campaigns, and traditional advertising. Allocate a budget to each strategy, considering both costs and expected returns. Implement your plan by assigning tasks to team members and setting deadlines.

Finally, regularly monitor and evaluate the effectiveness of your marketing efforts, adjusting strategies as needed based on performance metrics. This systematic approach will help you create a comprehensive marketing plan that drives results.

Utilizing Social Media for Real Estate Marketing Success

Utilizing social media for real estate marketing success has become essential in today's digital landscape. Platforms like Instagram, Facebook, and LinkedIn allow real estate professionals to showcase properties through visually appealing content, reaching a broader audience than traditional methods.

Engaging posts can highlight unique features of listings, while stories and live videos can offer virtual tours, creating an interactive experience for potential buyers. Additionally, targeted advertising on these platforms enables agents to reach specific demographics, increasing the likelihood of connecting with interested clients.

Building a strong online presence through consistent posting and community engagement fosters trust and credibility, ultimately driving leads and sales. Embracing social media strategies is crucial for staying competitive in the ever-evolving real estate market.

Crafting Unique Selling Propositions in Real Estate

Crafting a unique selling proposition (USP) in real estate is essential for standing out in a competitive market. A well-defined USP highlights what makes a property or service distinct, appealing to potential buyers and investors. It goes beyond basic features, tapping into emotional connections and lifestyle aspirations.

For instance, a property located in a vibrant community with access to top-notch schools and recreational facilities can be marketed as an ideal family home. Moreover, incorporating sustainability practices, such as energy-efficient appliances or eco-friendly materials, can attract environmentally conscious buyers.

By tailoring the USP to meet the specific desires and needs of the target audience, real estate professionals can create compelling narratives that resonate, ultimately driving engagement and sales. Understanding the audience's motivations is key to developing an effective and memorable USP.

The Importance of Target Audience in Marketing Plans

Understanding the target audience is crucial in developing effective marketing plans. Knowing who the audience is allows marketers to tailor their messaging, ensuring it resonates with potential customers. This specificity helps in crafting campaigns that speak directly to the interests and needs of the audience, thereby increasing engagement and conversion rates.

Without this focus, marketing efforts can become diluted and less impactful, wasting resources and missing opportunities. Moreover, identifying the target audience helps in choosing the right channels for communication, whether it be social media, email, or traditional advertising. Ultimately, a well-defined target audience informs every aspect of the marketing strategy, from product development to promotional tactics, making it a foundational element for success in today's competitive market.

Budgeting Strategies for Real Estate Marketing Efforts

Effective budgeting strategies are crucial for successful real estate marketing efforts. First, it's essential to define clear marketing goals, ensuring that each dollar spent aligns with specific objectives. Utilizing a mix of digital and traditional marketing channels can maximize exposure while keeping costs in check.

For instance, allocating funds for targeted online ads can reach potential buyers more efficiently than broad campaigns. Tracking the return on investment (ROI) for each marketing tactic allows for data-driven adjustments, optimizing future spending. Additionally, establishing a contingency fund helps address unexpected expenses, ensuring that marketing efforts remain consistent and robust.

By prioritizing activities that yield the highest returns, real estate professionals can enhance their marketing effectiveness while staying within budget.

Integrating Online and Offline Marketing Channels Effectively

Integrating online and offline marketing channels effectively is crucial for businesses aiming to create a cohesive brand experience that resonates with consumers across multiple touchpoints. By leveraging digital platforms such as social media, email campaigns, and search engine optimization alongside traditional methods like print advertising, event sponsorships, and direct mail, companies can enhance their visibility and engagement.

A successful integration involves aligning messaging and branding across all channels, ensuring that customers receive a consistent narrative whether they encounter the brand online or offline. Utilizing data analytics to track customer interactions and preferences allows businesses to personalize their marketing efforts, improving the overall customer journey.

Additionally, creating campaigns that encourage cross-channel interaction, such as promoting online discounts through in-store promotions, can drive traffic and increase sales. Businesses can also use offline events to build community and foster relationships, which can be further amplified through online content sharing and social media engagement.

Ultimately, the synergy between online and offline marketing not only boosts brand awareness but also enhances customer loyalty, leading to long-term success in an increasingly competitive marketplace.

Measuring Success: Key Performance Indicators for Real Estate

Measuring success in real estate requires clear indicators known as Key Performance Indicators (KPIs). These metrics help assess the performance of properties and investments. Common KPIs include occupancy rates, which indicate the percentage of rented units, and rental yield, representing the income generated relative to the property’s value.

Additionally, tracking tenant turnover rates provides insights into tenant satisfaction and property management effectiveness. Another important KPI is the average days on market, which measures how quickly properties sell or rent. By regularly analyzing these indicators, real estate professionals can make informed decisions, improve strategies, and ultimately enhance profitability and growth in a competitive market.

Content Marketing Strategies for Real Estate Professionals

In the competitive realm of real estate, effective content marketing strategies are essential for professionals aiming to stand out. Leveraging storytelling can create a personal connection with potential buyers, showcasing properties not just as listings but as homes filled with stories. Utilizing high-quality visuals, such as virtual tours and stunning photography, enhances engagement and allows clients to visualize their future.

Incorporating educational content, like market trends or home buying tips, establishes authority and builds trust. Social media platforms serve as powerful tools for sharing listings and connecting with local communities. Additionally, email newsletters can keep clients informed and engaged, ensuring real estate professionals remain top-of-mind.

By blending creativity with strategic planning, real estate agents can effectively attract and retain clients.

Leveraging Email Campaigns in Real Estate Marketing

Email campaigns are a powerful tool in real estate marketing, enabling agents to connect with potential buyers and sellers efficiently. By segmenting their audience, real estate professionals can tailor messages that resonate with specific demographics, enhancing engagement and conversion rates. Utilizing eye-catching subject lines and personalized content increases the likelihood of emails being opened and read.

Additionally, incorporating visually appealing property listings and compelling calls to action can drive traffic to websites or open houses. Regular newsletters can keep clients informed about market trends, new listings, and tips for home buying or selling, fostering trust and loyalty. Ultimately, leveraging email campaigns allows real estate agents to maintain ongoing communication, nurture leads, and establish a strong presence in a competitive market.

Creating Compelling Listings That Attract Buyers

Creating compelling listings that attract buyers requires a strategic approach. Start by crafting an engaging title that captures attention and highlights key features. Use high-quality images to showcase the product, as visuals significantly impact buyer interest. In the description, focus on benefits rather than just features; explain how the product solves a problem or enhances the buyer's life.

Incorporate relevant keywords to improve search visibility, making it easier for potential buyers to find your listing. Additionally, include customer reviews or testimonials to build trust and credibility. Finally, ensure your pricing is competitive and transparent, as this can influence purchasing decisions.

By following these steps, you can create listings that not only attract buyers but also convert views into sales.



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Saturday, April 17, 2021

By world standards, the middle class in the US still does very well

By World Standards, The Middle Class In The US



Hello, dear readers! How are you? When we examine the concept of the middle class through a global lens, it becomes clear that the stKamurds and expectations can vary significantly from one country to another. In the United States, the middle class is often characterized by a blend of economic stability, access to education, and a certain lifestyle that reflects both opportunity and challenge. As we delve deeper into this multifaceted topic, we’ll explore what it truly means to be part of the middle class in the US, how it compares to other nations, and the evolving dynamics that shape this demographic today. So, greetings once more, and please continue reading!


Historical Context of the American Middle Class

The American middle class emerged as a distinct social and economic group in the late 19th and early 20th centuries, shaped by industrialization, urbanization, and rising educational opportunities. Following World War II, this demographic experienced unprecedented growth, fueled by post-war prosperity, the GI Bill, and expanding consumer culture, which allowed many families to achieve home ownership and access to higher education.

However, the middle class has faced significant challenges in recent decades, including wage stagnation, rising living costs, and economic inequality, leading to a re-evaluation of its role in society. The historical context of the American middle class reflects broader societal shifts, portraying a narrative of aspiration and resilience, while also highlighting the ongoing struggle for stability and equity in an ever-changing economic landscape.

Economic Indicators Defining Middle Class Status

Economic indicators play a crucial role in defining middle-class status, providing insight into the financial health of households. Key metrics such as income levels, employment rates, and education attainment are essential in assessing this demographic. A stable income, often measured against the median income of a region, serves as a primary indicator of middle-class standing.

Furthermore, job security and access to quality employment opportunities contribute significantly to economic stability. Education, particularly higher education, enhances earning potential and fosters upward mobility, thereby solidifying middle-class status. Additionally, homeownership rates and access to healthcare are vital indicators, reflecting the economic security and overall well-being of families.

Understanding these indicators helps policymakers devise strategies to support and strengthen the middle class, which is integral to a thriving economy.

Variations in Middle Class Income Across States

Variations in middle-class income across states highlight significant economic disparities in the United States. Factors such as cost of living, local job markets, and educational opportunities contribute to these differences. For instance, states with robust economies, like California and New York, often boast higher middle-class incomes, yet they also face elevated living costs.

Conversely, states in the Midwest may offer lower average incomes but compensate with more affordable housing and overall expenses. This intricate balance influences the quality of life for middle-class families, impacting their purchasing power and social mobility. Understanding these variations is crucial for policymakers aiming to address economic equality and improve living stKamurds across diverse regions.

Efforts to bridge the income gap can lead to a more equitable and prosperous society for all citizens.

The Role of Education in Middle Class Stability

Education plays a pivotal role in ensuring the stability of the middle class, acting as a catalyst for economic opportunity and social mobility. By equipping individuals with essential skills and knowledge, education empowers them to secure better-paying jobs, fostering financial security. This stability is crucial in a rapidly changing job market, where technological advancements and globalization continuously reshape employment landscapes.

Furthermore, educated individuals are more likely to engage in civic activities, contributing to community development and social cohesion. As families invest in education, they not only enhance their immediate prospects but also set a foundation for future generations, perpetuating a cycle of opportunity.

In this way, education serves as both a safeguard and a springboard for the middle class, reinforcing their role in society and the economy.

The Impact of Housing Market on Middle Class Families

The housing market significantly impacts middle-class families, shaping their financial stability and quality of life. As home prices rise, many families find it increasingly difficult to afford suitable housing, leading to heightened financial strain. This situation often forces them to compromise on their living conditions or relocate to less desirable areas, which can affect their children's education and overall well-being.

Additionally, rising mortgage rates can limit access to homeownership, pushing families into rental markets where prices are also climbing. The challenge of balancing housing costs with other essential expenses creates a precarious situation for middle-class households, ultimately influencing their ability to save for the future, invest in education, and achieve long-term financial goals.

As such, the housing market plays a crucial role in determining the economic health of middle-class families.

Social Mobility and the American Middle Class

Social mobility is a crucial aspect of the American dream, representing the ability of individuals to improve their economic status through hard work and education. The American middle class has historically been seen as a cornerstone of this mobility, providing a pathway for many to achieve upward movement.

However, recent studies indicate that opportunities for social mobility are declining, with rising income inequality and stagnant wages posing significant barriers. Many families in the middle class struggle to afford quality education and healthcare, which are essential for advancement. This stagnation can lead to a sense of hopelessness, as younger generations find it increasingly difficult to surpass their parents' socioeconomic status.

Addressing these challenges requires a concerted effort from policymakers to create equitable opportunities that foster a more dynamic and accessible middle class in America.

Middle Class Spending Habits and Consumer Behavior

Middle class spending habits significantly shape consumer behavior in modern economies. This demographic, often characterized by stable incomes and moderate discretionary spending, tends to prioritize essential goods and services. Recent trends indicate a shift towards experiences over material possessions, with increased spending on travel, dining, and entertainment.

Additionally, middle class consumers are becoming more conscious of brand values and sustainability, often favoring companies that align with their ethical beliefs. Digital shopping has also transformed their purchasing patterns, with online platforms offering convenience and variety. As this group continues to evolve, businesses must adapt their strategies to meet these changing preferences, ensuring they remain relevant in a competitive market.

Understanding these dynamics is crucial for marketers aiming to engage effectively with this influential consumer segment.

Challenges Facing the Middle Class in Today’s Economy

The middle class faces a myriad of challenges in today’s economy that threaten their stability and growth. Rising inflation has eroded purchasing power, making everyday essentials increasingly unaffordable. Simultaneously, stagnant wages fail to keep pace with the cost of living, leading to financial stress and uncertainty.

Housing prices have surged, pushing homeownership out of reach for many families. Additionally, student debt burdens young professionals, hindering their ability to invest in the future. The gig economy, while offering flexibility, often lacks benefits and security, leaving many without a safety net.

As the divide between the wealthy and the middle class widens, understanding these challenges is crucial for policymakers. Addressing these issues is essential to ensure that the middle class can thrive and contribute to a balanced economy, fostering social mobility and opportunity.

The Influence of Healthcare Costs on Middle Class Life

In today’s society, the burden of healthcare costs profoundly impacts the lives of the middle class, often dictating their quality of life and financial stability. As insurance premiums rise and out-of-pocket expenses soar, families find themselves trapped in a cycle of debt and anxiety. Many are forced to make difficult choices, sacrificing essential needs like education and housing to cover medical bills.

This financial strain not only affects individual health outcomes but also creates a ripple effect on mental well-being and community ties. Furthermore, the fear of unexpected medical expenses can lead to a reluctance in seeking necessary care, ultimately worsening health conditions. The struggle against escalating healthcare costs remains a pressing issue, demanding urgent attention to ensure a healthier, more secure future for the middle class.

Comparing Middle Class Lifestyles Across Different Countries

The middle class lifestyle varies significantly across different countries, shaped by cultural values, economic conditions, and social norms. In countries like the United States, the middle class often enjoys access to larger homes, personal vehicles, and a diverse range of consumer goods, reflecting a culture of consumption.

Conversely, in nations such as Sweden, the middle class may prioritize sustainability and work-life balance, often living in smaller, eco-friendly homes while benefiting from robust social welfare systems. Meanwhile, in emerging economies like India, the middle class is rapidly growing, characterized by a blend of traditional values and modern aspirations, leading to unique consumption patterns and lifestyle choices.

These differences highlight how local contexts influence the experiences and expectations of the middle class globally.



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Friday, December 16, 2011

Inspection Tips and Tools For Commercial Investment Property



When you inspect a commercial, retail or industrial property, it is the physical aspects of the property that should be well explored and documented. These matters below are some of the key issues for you to review before you complete the property listing or promotion.

Tenant compliance to physical building use: The tenants to a building may be obliged to undertake compliance to the way in which they use the building. Such matters will be detailed in the lease. You should read the leases in this regard to identify these things.

Antennas and aerials: Some buildings feature communication antennas and aerials. In the first instance these should have been approved by the landlord and in some circumstances the local planning authority. The antenna or aerial installation will have been made on the approved structures with supporting plans and documentation together also with access restrictions and risk signage to prevent people in the area being exposed to radio frequency radiation. You need to know that these things have been correctly handled.

Asbestos: It is common knowledge that asbestos is a hazardous building material that still exists in buildings constructed prior to 1990. From that time onwards, it was largely avoided and prohibited as a construction material in most buildings. Originally it was used as an insulation material in areas including electrical switchboards and also on the beams and columns of the building structure as a fire resistant material. It is therefore quite possible that you will sell or lease a building in which asbestos is still located. In your town or city there will be legislation rules and regulations that apply to the existence of asbestos. It is necessary that you get information from the building owner regards compliance to Legislation in this regard.

Asset replacement value: With commercial real estate properties, it is common for regular valuations to be undertaken by the building owner for insurance purposes regards asset replacement. This type of valuation would be applicable in the event of a fire or building disaster. You can also get building replacement values from information sheets provided by local quantity surveyors. You can usually obtain these from the internet. Importantly the construction costs and replacement value need to be applicable to your location given the costs of sourcing the construction materials and the labour.

Building Code Compliance: When buildings are first constructed they are done so to the current building code. As time progresses the building code changes and it is sometimes necessary for existing buildings to be upgraded to current code. A good example of this is the need for disabled access to buildings and internal disabled facilities. When you inspect and list a building you should identify if any such notices under the building code currently exist. A note of caution here; when a building is put through a major refurbishment, the planning authority may regard the refurbishment activity as a trigger for a code compliance upgrade. This can be a large cost. A quantity surveyor is the best person to consult on costs of this nature.

Floor and site surveys: When working with investment properties it is the internal lettable space that is of prime importance to the generation of rental and occupancy. All the leases for the tenants will be linked to the survey plans and the net lettable area therein. For this reason you should ask to see the survey plans for the building and the lettable space. You need to know that they are accurate and up to date at the time of sale or lease. Part of this process is to inspect the property with the plans so that you can identify any discrepancies. In all cases of error or concern with the plans you should get a building surveyor to give assistance and guidance.

As Built Drawings: Every building has a set of plans that were approved for the building to be constructed. They are a great source of information and cover, structural, hydraulic, electrical, mechanical, and lighting layouts. They are an excellent source of information on which you can base your leasing strategies.

Building approvals and permits: Does the building still comply with the original building permit issued by the building authority? Most particularly does the use of the property still comply with the approval as granted? It pays to get a copy of the current building approval when possible because a wise purchaser or tenant will want to see it.

BMU: This stands for the 'building maintenance unit' and is likely to exist in multi level buildings. The BMU is the device that hangs over the side of the building to clean the exterior and the windows at different times of the year. Importantly the BMU has to be safety compliant and also approved for use. When you know that the building has a BMU, it is wise to ask about its use and approvals.

Certificates of Occupancy: When a building is first constructed it is inspected and certified for occupancy. The certificate of occupancy is granted by the local building approval authority. From that point onward the occupancy of the building must comply with the approval guidelines. It is possible that the certificate of occupancy can be withdrawn at any time if the building is deemed unsafe or has been damaged. It is therefore something that you would question if doubts about the building exist. In such circumstances get a copy of the certificate of occupancy.

Development Approval: When property development is a consideration on the property, seek copy of any existing development approvals. They will stipulate the type of development that has been approved, the elements needed to comply with the approval, and the time line. Properties with existing development approvals may be attractive to purchasers that want to undertake new construction and property developments. You will also need to know if the development approval is transferable with the property to a new owner.

Disability and Discrimination Notices: Whilst the commercial property is simply a building constructed at a certain point in time, it is possible that it does not now comply with the current disability access codes and access provisions for buildings of that type. You need to know if any orders have been applied to the building by the building authority for compliance to new disability codes. If any orders exist, it is likely that they will have to be discharged prior to any building sale or lease.

Electrical Services: All electrical services in the commercial property must comply with current standards of electrical installation and maintenance. In such circumstances a contractor will normally be undertaking inspections and maintaining a log book for this purpose. If in doubt (and particularly with older buildings), call in an engineer to advise. Thermal scanning of switchboards in older buildings is a good practical processs to identify if matters of breakdown and heat could exist.

Electromagnetic Radiation (EMR): In some properties EMR can be generated from plant and machinery (such as the power feed for lifts or mobile antennas on the roof of the building). This then becomes a safety issue for people on site and also will be notable in the poor or erratic performance of sensitive electrical devices such as computers. When this problem is noted it is necessary to involve engineers to advise you. It is also common for barriers to be installed in the area that is involved in EMR.

Environmental Risks: In most locations there will be a register of contaminated sites and properties that do not comply with the environmental guidelines. Ask about this when looking at new properties. The most common issues in this regard are tanks in the basement that were used to store heating oil or diesel. They may be now redundant but they are regarded as an environmental risk and will need to be remediated.

Essential Services Certification and Compliance: All buildings need to be compliant with fire safety regulations. This can include, sprinklers, smoke detectors, smoke dampers, exit routes and signage, evacuation plans, fire hoses and hydrants, and the list goes on. Importantly all of these essential services systems in a building are regularly checked for compliance by qualified tradespeople. The results of the regular tests are maintained in log books on site. It is wise to question the compliance and checking process. It is something that can hold up sale and settlement.

Facade and Cladding: Given the large nature of commercial buildings, it is common for the exterior of the property to sometimes leak or fail. Deterioration is also an issue in the older properties. Whilst you can do your own visual inspections you are not an expert in building construction, and therefore it is sometimes necessary to call in an engineer to give qualified comment and guidance. The integrity of the building fabric will be of concern to the purchaser. In the case of older rendered buildings it is common for rainwater to penetrate cracks in the facade or walls, and cause the render or the concrete to fall away. This process is called 'spalling' and if noted will require engineer comment. It is regarded as a risk to the public and people on the grounds that are accessing the property.

Fire protection systems and compliance: Many buyers of a property will want to ensure that the property does comply with safety codes for building occupancy. Part of that will be formalised and operational systems such as building evacuation plans. It pays to ask the seller of a property as to their establishment of the evacuation plans and who is controlling the regular tenant drills and practices. This is highly important in a building with multiple occupants. In such circumstances the landlord is responsible for establishment of the plan and its integration to the tenant's occupation. The lease for each tenant will also refer to their involvement with the fire safety systems and evacuation processes.

Geo Technical Surveys: This will be more relevant with land and development sites given that the property and building is still to be established or redeveloped. Has the property had such surveys undertaken? If so what is the status of the survey and the report? If a property is located in an area that appears unstable or if it is on sloping or rocky land, the report will be important to the future of the property. The geo technical report can help with the understanding of construction costs and strategies.

Historic site listing: If the building or the property is listed on a register of historic sites then you need to know what this means to the future of the property. Restrictions and limitations can be imposed on future property changes because of the heritage listing. This will add to the development costs and approval processes. If in doubt consult with the local planning approvals authority. If you have a property that is so affected or listed, then you will need an expert such as an architect to assist with the future considerations and costs for the property.

Hydraulic services: This is the plumbing and drainage systems for the property. You can ask for the 'as built drawings' of the property as part of your inspection process to understand how these systems integrate into the building and service the tenants. Usually the hydraulic systems will be centred on the core of the building. If a tenant wants to connect tea rooms and kitchens to the system then it is an engineering issue and needs the landlords approval to the process.

Indoor air quality: For some older buildings this can be a concern for occupancy. Properties located adjacent to major traffic corridors will also be high on the list when it comes to air quality concerns. Today tenants are very aware of the 'sick building' syndrome and its impact on the workforce both physically and legally. Reports can be obtained from the air conditioning contractor to assist with this problem, and if greater concerns are identified then engineers can be sourced.

Lead paint risk: Older buildings may contain surfaces that are coated in lead based paint. This has been proven to be a health concern in occupancy and will deter tenants. When in doubt see expert opinion from an engineer.

Legionella health risk and safety compliance: Building owners must comply with the local health regulations regards the health and function of the air conditioning system. Most particularly the issue of legionella is of more concern when there is a 'cooling tower' that functions in the air conditioning system. It is the 'cooling tower' that can become infected with the bacteria and then spread the infection through the building. Larger buildings will commonly contain 'cooling towers' as that is the accepted way to achieve economical function of the air conditioning system. The air conditioning consultant that maintains the air conditioning system for the building owner should have this health risk in check. If in doubt ask the questions. When a property owner self manages a building it is possible that they will either not have the knowledge to do so correctly, or they will cut corners as they do not want to spend money. This is a trigger to ask questions in the property sale.

Plant Life cycle: In older buildings the economical and functional life cycle of the plant in the building will become an issue. It can be a costly concern for the building to operate into the future. Buyers will need to assess the stability and function of the plant in the building. It pays to get an engineer's report of the existing plant and machinery before you go to sale when transacting older buildings.

Maintenance contracts: Every property will have a selection of maintenance contracts and systems underway. Some of these will pass through settlement to the new property owner as the item under contract involves the amortisation of costly machinery and repairs. A good example here is the lift maintenance contract in the building. Cleaning contracts are also large expense contracts in major properties. As part of the property listing process it pays to understand the contracts that could fall into this category of ongoing cost to the buyer. If they do exist, then get a copy of the contract(s) and review it (them) for details and impact on the sale.

Mechanical services risks: The larger the property, the larger the risks when it comes to the mechanical services function and compliance to current operational codes. In the sale of larger properties it is likely that you will need an engineer's report on the mechanical services before you move towards sale. The engineers know what compliance issues exist and how they should be assessed. Have the report available to provide to serious and qualified buyers if they ask any pertinent questions.

Nickel Sulphide Inclusion: If you are selling buildings with a lot of exterior glass it is possible that you will have heard of this problem or seen something about it elsewhere. Most particularly nickel sulphide (NS) is an impurity of the glass manufacturing process. NS when it exists in glass it will likely cause the glass to break within 5 years or so of manufacture and this is particularly the case if the glass is on the exterior of the building where it is under the stresses of daily heat and cooling. Given that architects like to use extensive glass on the outside of buildings, the problem of NS breakage is common. If the building is multi storey then you can have a risk event to members of the public that pass the building at street level. If you sell a building with a history of NS then you will need an expert to get involved in a detailed property report on the glass involved and installed in the building.

Noise emissions and risks: When working with any commercial property, the problem of noise emissions should be considered. Noise can emanate from the subject property or even neighbouring properties can also create the problem. This will obviously affect the ability to let the property and may create legal action or controversy whilst the property is occupied. Should the tenants in the property be the source of the noise then have the lease document create controls on the tenant in that regard. If you are selling a property with noisy tenants then you should review the lease documentation for similar protection to the purchaser or property owner. Industrial properties are most particularly the properties of concern in this category.

Occupational health and safety: The local building code will require compliance to occupational health and safety rules and regulations. It is appropriate to ask the building owner to identify any matters of noncompliance or irregularity. If in doubt seek the assistance of a building engineer or property inspector that is familiar with the health and safety codes in the building type that you are handling.

Machinery risk and unsafe workspaces: This is normally the concern of the tenants that occupy the premises given the way they install and use the machinery on the property as part of their business operations. There are however situations where the landlord may also have responsibility and this regard. This can be in areas which create risk or injury to people. It may be enclosed spaces where people can enter and be accidentally locked away then unable to escape. It can also be areas of danger such as radio frequency exposure from antennas on the roof of the building.

Ozone depleting substances: This will be in the form of gases that damage the environment. Older air conditioning plant can be affected by the problem. Building owners should have the plant maintained within current plant and machinery codes to control the threat. A report from an engineer will assist here.

Polychlorinated biphenyls: PCB's are a group of manufactured organic chemicals that contain chlorinated chemicals (known as congeners). Concentrated PCBs are either oily liquids or solids and are colourless to light yellow in colour. They have no known smell or taste. There are no known natural sources of PCBs. PCB's are residual contaminants from industrial processes and remain in the soil and on the property for many years unless correctly remediated. Given that industrial property was usually the source or storage of PCB's, it still remains a problem today for real estate agents and brokers as they sell older properties. PCBs were originally used extensively in industry as they are a good insulating material. They have been used widely as coolants and lubricants in transformers, capacitors, and other electrical equipment. The manufacture of PCBs stopped generally around 1977 because of evidence that they build up in the environment and cause harmful health effects. Products containing PCBs are old fluorescent lighting fixtures, electrical appliances containing PCB capacitors, old microscope oil, and hydraulic fluids. During the time that PCBs were manufactured, there were often no effective controls on disposal.

Plant and equipment lists: When selling a commercial property, it is necessary to itemise the plant and the equipment across the property. This would normally be done in conjunction with the building engineer suitably skilled in the process. If your property is complex and large, it is a wise move to get this list creation process underway early.

Registration of plant and equipment: Some plant and equipment within the building is required to be registered with the local authorities. This is generally because that plant and equipment is regarded as a threat to the environment or to the public at large. The most common listings of plant and equipment are storage devices. The authorities like to know what is being stored on the property and where the storage devices are located. It can also be the case that the storage devices are suitably certified and registered the each year for compliance to matters of structural integrity. If any plant and machinery is certified in this regard, you should seek a copy of the latest certificates of registration.

Boundary survey: If the boundary of the property shows irregularity or is not clearly defined, then it is appropriate to get a surveyor to peg the boundary points and provide a plan of the site. Real estate agents and brokers should not give any guarantees as to the locations of the boundary of the property. If the buyer requires this information, then get a surveyor involved for the buyer's satisfaction.

Standby generator: In larger buildings it is common for standby generators to support essential power circuits in the building. This does not mean that full power is supported to the tenants in the event of a power outage. If the building has a standby generator, it is appropriate to ask for clarity on what circuits of energy are supported by the generator. This information should be supplied to tenants in the building and any purchasers of the property. It is likely that the leases for tenants will make reference to the standby generator and the way it operates. If the building operates the standby generator to support 100% building demand by then it is usually tested annually in this regard. Certificates of compliance can be sourced. In large shopping centres it is common for standby generators to supply 100% power for a period of time (usually 30 minutes) in the event of a power outage. This allows the tenants to safely shut down their business and the occupants of the building to be correctly evacuated at the time of the major power outage.

Flooding risks and storm water: The local environment can present flooding risks. This can be identified from the location of local creeks and rivers, the coastline, and the levels and slope of land across the property. When in doubt, seek the assistance of property surveyors to clarify the risk of flooding locally and to the property. If the risk of flooding does exist and is known to all parties, it is necessary to apply restraints on occupancy so that the environment and the property are not damaged. These restraints will be reflected in the leases for the property. In such a situation, you will need to review the leases prior to any sale.

Structural risks: Every constructed property has the potential for structural risks. The older the property, the more likely this is to occur. The exterior facades of buildings are a common culprit here. The purchaser of a building will not want to assume or acquire structural risks, for this reason you will need to get engineers' reports prior to moving to sale if issues are known or have been experienced on the property. It may also be necessary for the landlord to remediate the structural risk prior to marketing a property.

Synthetic mineral fibre: Most particularly this will be the installation or existence of Fibreglass and similar manmade fibres. Whilst this may not necessarily be a risk to the occupants of the building, it should be understood and documented by engineers to the building.

Trade waste: The tenants to the property may very well produce hazardous trade waste as part of their business. If this is the case, you will need to identify the controls and processes that the tenant uses to comply with property usage. Certification and regulation regards the hazardous trade waste will be an ongoing matter to which the tenant must comply. It is likely that the leases to the property will impose restrictions and obligations on the tenant in this regard. When in doubt, read the leases to check what is required of the tenant.

Traffic management: The property could be located on a major or minor road which has restrictions regards traffic access. This can apply to both the time of access and the points of access. If the tenant or the owner of the property requires extensive deliveries, this can be an issue. When in doubt, consult the local planning authority and highways commission for details of access rules and regulations. Also enquire as to the impact of any rights of way and easements which may apply to the subject property.

Underground storage tanks: Whilst we have mentioned this elsewhere, the existence of underground storage tanks is regarded as a hazard to the environment. These tanks are usually certified and regularly inspected. Awareness and disclosure of the tanks existence is imperative.

Vertical transport compliance: In multilevel buildings, vertical transport will be achieved through mechanical lifts or escalators. These mechanical services are regulated as to safety and operation. Annual certification and regular contractor maintenance will ensure compliance. Reference to the contractor involved will allow you to cover this issue and ensure compliance prior to sale.

Building warranties: When a building is newly constructed, or plant and machinery is newly installed, or tenant fitout is newly installed, the works involved will usually have an existing warranty for a period of time. If these warranties exist, they should transfer to the new owner of the building at the time of sale. Your job is to enquire as to the existence of any warranties as you move towards sale.

Zoning of the property and itcompliance: The property will be located in a zone detailed in the local development plans. Importantly, the property and its usage must comply with the zoning. If the property is a non-conforming or illegal usage to the existing zoning, then this should be detailed, advised, and acknowledged by all parties. As to how the contract is designed for such a sale, is up to the solicitors for both parties. In most circumstances of this type, special conditions are constructed which explain the intentions of the parties involved.




##Need More Help?##

John Highman is a prominent investment real estate speaker and coach that helps real estate agents and real estate brokers globally to improve their commercial real estate market share and close more sales and leasing deals. He himself is a successful real estate agent that has specialised in commercial, industrial, and retail real estate of all types for over 30+ years.

Whether you specialise in real estate sales, leasing, or investment, John has the tools that can help you and your office succeed in your market.

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